The NOW Massage Lincoln Park


The NOW Massage Lincoln Park

Enjoy Black Friday Savings NOW​

Receive $40 with every $150 gift card purchase NOW through 11.27

ENJOY BLACK FRIDAY SAVINGS NOW! Receive $40 with every $150 gift card purchase NOW through 11.27

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.

BOOK YOUR MASSAGE Disconnect from the outside world and reconnect within through the healing benefits of massage!

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.


The NOW is bringing its next-level massages, custom enhancements and best-selling products to Lincoln Park! Get ready to relax, recharge & escape the pressures of daily life in our city-side retreat.

Located on North Halsted Street, within walking distance to the neighborhood’s best boutique fitness studios, award-winning dining and the popular North Avenue Beach.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

Guest Expectations: 

  • Download our app for touchless check-in and check-out
  • Guest forms can be completed prior to your visit
  • Please stay home if feeling unwell or exhibiting any symptoms of illness

The NOW Lincoln Park COVID Protocols: 

  • Meet, monitor and (where possible) exceed guidelines and regulations from local, state and federal health officials
  • Elevated cleaning & sanitization standards
    • Increased frequency of cleaning & sanitization conducted by professional cleaning staff
    • Continuation of our medical grade linen service
    • Use of EPA/FDA registered disinfectants for all cleaning
    • UV sanitation utilized several times throughout the day in all guest areas
  • Homedics UV-C Light and Hepa Air purification systems installed in each treatment room
  • Hand sanitizer stations are provided throughout the boutique and each treatment room
  • Touchless hand soap dispensers are available

Lincoln Park
2038 N Halsted St.
Chicago, IL 60614

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Mon-Sat: 9:00 am – 9:00 pm Sun: 10:00 am – 8:00 pm

Next level massages starting at $50

The NOW Massage Lincoln Park will offer a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW’s menu includes three Swedish inspired services: THE NOW, their signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.

A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Gliding Cupping, Hemp Calm Balm and Fresh Eyes can be added to each service.

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What Fans are Saying

"First time at this location and was super easy to get an appointment. I opted for The NOW for 50 minutes (wish I did longer) and was around $100. My massage therapist was Nicole and she was awesome. The place was cleaned and easy to find. I have been to other Now massage locations ( Dallas) and I think this one located in Lincoln park is my fave. I would come back for sure. I think there memberships is fairly reasonable as well. $80 a month for a massage, just saves you $10 bucks for the non-membership price. It's a little better than my old membership from elements cause they have more enhancements here that you can add on to you treatment."
— Emeri Q., Lincoln Park, IL
"Angel changed my life yesterday with the The Stretch. Literally changed my life!"
— Daria C., Lincoln Park, IL
"The prenatal enhancement here has been the best investment for myself during pregnancy. All the physical and mental health benefits. Everything smells great, the dim lighting and ocean sounds are wonderful. The staff at the front desk is absolutely delightful, kind, and organized. Definitely recommend some time to treat-yo-self here."
— Bridget S., Lincoln Park, IL
"This was my first time getting a massage at The NOW and it was better than I expected. First, I was able to get an appointment the same week for 80 minutes. The venue to very relaxing. I added a deep tissue to my massage and JD did not disappoint. Highly recommend the Lincoln Park location and JD."
— Keith H., Lincoln Park, IL

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More massages, more savings. Become a Ritual Member NOW and commit to self-care. Memberships starting at $85.