JOIN THE NOW MASSAGE FRANCHISE
The NOW, a Los Angeles based massage concept, was founded on the principle that self-care is a necessity not a luxury. Designed to serve as an oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.
The NOW has differentiated itself from key competition by connecting with the 152 million untapped Gen Z and Millennial generations and serving them affordable luxury. With a proven concept and impressive unit economics, our growing lifestyle brand is looking forward to bringing our thoughtfully-crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.
The NOW has more than 130 locations in development, with over 50 boutiques open and operating across the U.S. in cities including Atlanta, Austin, Chicago, Dallas, Denver, Ft. Lauderdale, Las Vegas, Los Angeles, Nashville, Phoenix, Portland, Raleigh, and more.
BRING NEXT LEVEL SELF-CARE TO YOUR NEIGHBORHOOD NOW
WHERE ARE WE NOW?
BY THE NUMBERS
OWN A NOW
impressive unit economics
low buildout costs
in depth training and support through all stages of your business
scalable model to easily allow for opening multiple units
reccurring and predictable revenue model
The NOW is supported by compelling key characteristics that become the building blocks of our franchise owners’ success.
We are looking for franchisee partners who are passionate about people and wellness, see the value in massage and self-care, and have a desire to make a positive impact in their community.
MINIMUM FINANCIAL REQUIREMENTS
Liquidity $200,000
Net Worth $750,000
WHAT PEOPLE ARE SAYING ABOUT THE NOW
$18B
a year industry
190M
Visits to massage establishments a year
300%
Year-over-Year Growth for The NOW **
$18B
a year industry
190M
Visits to massage establishments a year
300%
Year-over-Year Growth for The NOW **
STRONG SUPPORT
SITE SELECTION & CONSTRUCTION MANAGEMENT
The NOW works with our exclusive real estate partners for site selection and negotiations. Franchisees are guaranteed secure favorable real estate terms including:
Access to market comparables
Expertise in negotiations
Established relationships with local landlords and developers
The NOW and our partners ensure franchisees are comfortable and confident when selecting the right property with the best lease terms.
SALES & OPERATIONS
Each franchisee will receive expert guidance and ongoing sales support from The NOW’s operational team. From pre-sale strategies, to grand opening training, and beyond – the NOW team will work with franchisees to ensure they are hitting key metrics, driving membership sales, and growing the business. Franchisees will receive bi-weekly calls, financial reviews, and continuous interactive retail training as part of their operational support.
MARKETING & PUBLIC RELATIONS
Unlike most franchise organizations, The NOW Massage provides an experienced team that will manage and support your public relations, digital advertising, social media, influencer & ambassador engagement, content development, email marketing, reputation management and website optimizations.
TRAINING
Every new franchisee will be required to attend The NOW University in Los Angeles, where franchise owners and managers spend 4-5 days at The NOW’s corporate boutiques learning all the basics of payroll, gift card and membership sales, community programming and more. Following The NOW University, franchisees will meet with our Director of Education to help finalize the list of massage therapists invited to on-site training. 10 days before a franchisee opens, The NOW team will go to the franchisee’s boutique for pre-opening on-site training. The franchisee and their team will undergo extensive sales training and individual practice sessions to ensure the boutique’s success.
HR SUPPORT
To assist franchisees with local recruiting efforts, The NOW provides a personalized applicant tracking system which posts to 26 job boards, and works with partners like the International Spa Association (iSPA) and the American Massage Therapy Association (AMTA) to find the best talent for each franchisee. Franchisees also receive direct hands-on assistance and support by a member of The NOW executive team to ensure ultimate success in recruiting and team building.
“I’m all about crystals and stones and a good massage. So if you incorporate the two of them, I’m into it.”
Lucy Hale - Actress, Singer, Television Personality
“It’s perfect for when you need a quick tune-up. The decor is so chic, and every corner is perfect for a snap.”
Jen Atkin - Hairstylist, Entrepreneur, Columnist
“A really chic and relatively inexpensive place to get a good massage.”
Busy Phillips - Actress, Writer, Talk Show Host
INDUSTRY INSIDERS
“In 2017 I became a member of The NOW and in 2020 I’m working towards opening a boutique of my own! The NOW Massage franchise was the only business opportunity that could inspire me to leave a lucrative 15 year career with a Fortune 500 company. Joining The NOW’s exclusive franchise system has given me direct access to a blueprint for success. The knowledgeable and supportive executive team, combined with a successful lifestyle brand disrupting the $4.5 trillion global wellness economy, made it the ideal investment for me.”
Lisa Caldwell-Meeks, Manhattan Beach, CA
“As tenured corporate executives searching for our first entrepreneurial franchise (during a pandemic!), we weren't 100% confident...until we were introduced to The NOW. The mission, the business model, the incredible team all made our decision process infinitely easier than expected. The market is absolutely craving what The NOW has to offer, and we're honored to be a part of the family that is making it all happen.”
Shannon & Gil Marques, Dallas, TX
“I was first attracted to The NOW by the financial results they achieved at their four LA locations, but what really sold me was Gara and Jason’s approach to the franchisees. For me, the decision was less about what specific business I was going to start and more about who my partners were going to be. The NOW team has proven time and again that I have selected the right partners. From their approach to putting customers first during COVID-19 (i.e. turning off automatic payments for memberships) to the thoughtful manner of engaging around BLM protests and the multiple challenges we have faced in 2020, it is clear to me that I have chosen correctly.”
Jacob Lanning, Henderson, NV
“The NOW is a young brand looking to expand across the US and as a young business owner, I want to be a part of that growth.”
Furqan Hadi, Chicago, IL
FRANCHISE OWNERS
GUESTS
“I have constant tightness in my neck and upper back to the point where doctors have suggested surgery to cut problematic tendons. 80 minutes with Steven gave me the most relief I’ve had in a year (and I’ve had a lot of massages, cupping and body work in that time)”
Rachel .M.
“The space and ambience is absolutely beautiful, relaxing, clean & modern chic cool and the staff who greeted me and checked me out was super friendly and accommodating. She’s really great at customer service. The massage therapist was very nice, cranial massage when face up was amazing.”
Ellen .H.
“Everything about my experience was exceptional. From the moment I walked in the front desk team was warm and inviting. My therapist Jonathan was unbelievable. Possibly one of the best massages I've ever had (and I'm picky). Thank you!”
Chelsea .N.
“The NOW is my happy place. I am a member and have had extremely positive experiences at the front desk and with the massage therapist who is a master at his craft. Super grateful to all of the staff.”
Joan .K.
“Laurinda is an amazing massage therapist. I always feel better the days after the massage. I suffer from chronic migraines that leave my upper body tight and she knows how to loosen them up. The front desk is always courteous and helpful and the atmosphere and vibe of the place is relaxing. Thank you for a wonderful experience.”
Faten .T.
“I loved how unique and calming the environment was. My therapist Libby was wonderful and really concentrated on my problem areas. Love the overall vibes and feel!! So beautiful!”
Ali .L.
“I had a massage with Tracie and she was amazingly talented, kind, attentive, and intuitive. The pressure was perfect and most importantly she listened to my needs. Definitely requesting her again. Loved the ambience and guest services too.”
La'Ryn E. (Silver Lake, CA)
“Absolutely amazing massage experience. I loved the ambience and the staff was so friendly! The products smell amazing and I left feeling so relaxed :)”
Jackson M. (Cherry Creek,CO)
“I've had massages my whole life and had them all over the world. This was one of the most therapeutic and relaxing massages I've ever experienced. Pam is excellent! Plus the staff and ambience are so very lovely... I'll be making this part of my positive health regimen.”
Olivia (Franklin,TN)
“Amazing first experience! Cannot believe The Now opened right outside of my neighborhood. I genuinely felt like I received a high quality massage while on vacation, from the ambiance, scent and sounds. I can confidently say this was the best massage I've ever had. YES, I bought the membership and YES, I bought the hemp calm balm right after my treatment! LOL Tip: Sign up for emails on their website and get a complimentary enhancement on your first massage. And book with John!”
Khristine (Henderson, NV)
“What an amazing space and a great massage! The experience from the friendly front desk staff, to the transition back to the massage space (absolutely magical), to the massage given by Sandra was wonderful. I highly recommend people try this place out as you will see the experience and atmosphere cannot be matched by others. Welcome to the neighborhood The Now Massage Lower Greenville. I am so happy you are close by and affordable.”
Steven U. (Lower Greenville, TX)
“It is so refreshing when a business gives attention to the entirety of the customer experience, a-z. The NOW nailed it. Not only is the aesthetic cool and earthy, the quality of the massage therapy was top-notch by Bertha (well done!) and the guest service was friendly and welcoming. Exciting new addition to the neighborhood - I highly recommend!”
Joe C. (Preston Forest, TX)
“Completely an experience I would recommend to anyone! The ocean waves during the massage was so soothing.”
Cody L. (Naperville, IL)
“ The Staff, The process, The Space, MY THERAPIST & my selected treatment today - EXTRAORDINARY!”
Ivan H. (Raleigh, NC)
“Absolutely amazing experience! The ambience is soothing and serene while the staff is friendly and professional. Best massage of my life! Highly recommend this paradise!”
Sonya A. (South Loop, IL)
“Everything about this place is AMAZING, the service, the staff, the ambiance, the vibes, it all just makes for the most relaxing and refreshing experience. I can't wait to go back!”
Abby R. (South Lamar, TX)
With extraordinary growth in the massage and wellness space over the past decade, we understand that there is a lot of interest from all types of operators who see this emerging sector as a great investment opportunity,” said Jeff Platt, President of The NOW Massage.
WE'RE HERE TO SUPPORT YOU
SITE SELECTION & CONSTRUCTION MANAGEMENT
The NOW guarantees favorable real estate terms including access to market comparables, expertise in negotiations and established relationships with local landlords and developers. The NOW ensures that franchise owners are comfortable and confident when selecting the right property with the best possible lease terms.
SALES & OPERATIONS
The NOW’s operational team provides expert guidance and ongoing sales training. From pre-sale strategies, to grand opening tactics, and beyond – the NOW team will work with franchise owners to ensure they are hitting key metrics, driving membership sales, and growing the business. The NOW also conducts financial reviews and continuous interactive retail training as part of the operational support.
MARKETING & PUBLIC RELATIONS
Unlike most franchise organizations, The NOW provides an experienced team that will manage and support: public relations, digital advertising, social media, influencer & ambassador engagement, content development, email marketing and website optimizations.
TRAINING
Franchise owners attend an extensive training course at The NOW headquarters in Los Angeles. Members of The NOW team will go to each boutique for additional pre-opening and on-site training. The franchise owners and their team will undergo sales training and individual practice sessions to ensure the boutique’s success.
HR SUPPORT
To assist with local recruiting efforts, The NOW provides a personalized applicant tracking system and works with partners like the International Spa Association (iSPA) and the American Massage Therapy Association (AMTA) to find the best talent for each location. Franchise owners also receive direct hands-on assistance and support by a member of The NOW executive team to ensure ultimate success in recruiting and team building.
NOW IN THE NEWS
In Item 19 of the 2022 Now Massage FDD we disclose a comprehensive overview of the historical performance results generated by each of the four (4) affiliate owned boutiques and eleven (11) franchise owned boutiques that were open for at least 12 months or more through June 30, 2022. Your individual results may vary. There is no assurance that you’ll earn as much. See item 19 of the 2022 Now Massage FDD for explanatory notes and details.
*Corporate is Affiliate per FDD.
** Same store sales growth based upon consolidate Gross Revenue numbers for the four (4) Existing Boutiques disclosed in Item 19 of The NOW FDD for the respective comparison periods.
Since our first foray into the world of franchising began three years ago, The NOW has been growing and gaining new territories all over the country. With bicoastal boutiques operating, we could not be more excited about the future.
JOIN OUR FAMILY
Complete this form to start the process of becoming an owner.