The NOW Massage West Loop


The NOW Massage West Loop

Enjoy Black Friday Savings NOW​

Receive $40 with every $150 gift card purchase NOW through 11.27

GIVE THE GIFT OF RELAXATION! Gift cards starting at $50.

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.

BOOK YOUR MASSAGE Disconnect from the outside world and reconnect within through the healing benefits of massage!

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.


The NOW is bringing its next-level massages, custom enhancements and best-selling products to Chicago’s West Loop neighborhood! Get ready to relax, recharge & escape the pressures of daily life in our cityside retreat.

Located on West Madison Street, surrounded by a selection of local dining, boutique fitness, shopping and more.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

West Loop
9 South Halsted Street
Chicago, IL 60661

Get Directions>>

Mon – Sat: 9:00am – 9:00pm
Sun: 10:00am – 8:00pm

Next level massages starting at $50

The NOW Massage West Loop offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW’s menu includes three Swedish inspired services: THE NOW, our signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.

A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Gliding Cupping, Hemp Calm Balm and Fresh Eyes can be added to each service.

Join Our Inner Circle

and receive the latest developments in wellness and self-care delivered to your inbox. We can’t wait to welcome you into The NOW Massage West Loop. 

What Fans are Saying

"If you can't get to the beach for a personal oceanside massage, this is the next best thing. The atmosphere is relaxing and everyone I encountered there was wonderful. Most importantly though, Remy massaged away my neck/shoulder pain and I couldn't be more grateful! The best massage I've EVER had!"
— Whitney M., West Loop, IL
"Amazing service from start to finish, called last minute and they were able to get me in. Amazing deep tissue massage that helped a lot! Fair prices considering all factors, the two ladies at the front desk were extremely pleasant. Highly recommended"
— Angel H., West Loop, IL
"One of the better massages I’ve had! Jeff was my massage therapist and he was amazing! He asked great questions about what I wanted to concentrate on and he checked in with me throughout but not in a disruptive kind of way. And wow! The ambience!! Very very cool, dark and intimate. The reception staff were super friendly and welcoming! Have already referred a friend and will def be going back!"
— Monica E., West Loop, IL

Feeling The Love NOW

NOW You Know

Beauty, Design and Self-Care Tips From Industry Insiders

Restore your body. Reset your soul.

More massages, more savings. Become a Ritual Member NOW and commit to self-care. Memberships starting at $85. Sign up NOW