The NOW Massage South Loop in Chicago


The NOW Massage South Loop in Chicago

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Receive $40 with every $150 gift card purchase NOW through 11.27

ENJOY BLACK FRIDAY SAVINGS NOW! Receive $40 with every $150 gift card purchase NOW through 11.27

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive upgraded savings on monthly massages. Sign up NOW! 

BOOK YOUR MASSAGE Disconnect from the outside world and reconnect within through the healing benefits of massage!

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.


Chicago get ready, because The NOW is bringing its menu of curated massages, high vibration crystals and nourishing products to the Windy City! Escape the bustle of everyday life and recharge in our calming self-care oasis.

Located on Wabash Avenue in the South Loop, with access to iconic destinations like Grant Park, shopping on Michigan Avenue and a collection of lakefront museums.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

1109 S. Wabash
Chicago, IL 60605

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Mon – Sat: 9:00am – 9.00pm
Sun: 10:00am – 8:00pm

Next level massages starting at $50

The NOW Massage South Loop will offer a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW’s menu includes three Swedish inspired services: THE NOW, their signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.

A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Gliding Cupping, Hemp Calm Balm and Fresh Eyes can be added to each service.

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What Fans are Saying

"This place is incredible! Clean, professional, and the membership is worth every penny."
— Raul M., South Loop, IL
"Loved the ambiance, white noise added an extra layer to the relaxation. I was running behind but the massage therapist was very kind about it and still gave me a good amount of time. I also added on the scalp massage which was divine. I purchased one of their candles and hemp balm so I can take back the lovely smells I witnessed in the shop. When I come back to Chicago I will definitely be back!"
— Breanna E, South Loop, IL
"Honestly amazing! One of the best massages I’ve ever had. It’s clean, professional, and has such a different vibe than most massage places. Melody was such a great massage therapist. She checked in with me during the massage to ensure I was fully relaxed. Reasonably priced too! 10/10 recommended!"
— Samantha B., South Loop, IL

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More massages, more savings. Become a Ritual Member NOW and commit to self-care. Memberships starting at $85.