The NOW Massage South Bay


The NOW Massage South Bay

Enjoy Black Friday Savings NOW​

Receive $40 with every $150 gift card purchase NOW through 11.27

ENJOY BLACK FRIDAY SAVINGS NOW! Receive $40 with every $150 gift card purchase NOW through 11.27

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.

BOOK YOUR MASSAGE Disconnect from the outside world and reconnect within through the healing benefits of massage!

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.


Relax and recharge after your next bike ride up the coast or a sunset yoga session.

Located on South Allied Way, nestled inside The Works shopping center, and surrounded by a selection of local dining, boutique fitness and wellness destinations.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

South Bay
710-A South Allied Way
El Segundo, CA 90245

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Mon – Sat: 10:00am – 8:00pm
Sun: 10:00am – 6:00pm

Next level massages starting at $65

The NOW Massage South Bay offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW’s menu includes three Swedish inspired services: THE NOW, our signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.

A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Gliding Cupping, Hemp Calm Balm and Fresh Eyes can be added to each service.

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What Fans are Saying

"The massage I had here was pretty amazing. Dee was my therapist and I communicated that I love a deep tissue massage and I swear I could feel the positive effects of my massage DAYS later. A good therapist really can change your life and I feel like Dee did this for me. I would highly, highly recommend this location. The front desk staff was also super friendly and I will definitely be back!!"
— Kerry K., South Bay, CA
"I used to be a member of massage envy, but slowly, slowly, they started to decline and was looking for a place to go. A friend gave me a gift card to this place and I'm in love. I am sighing up for their membership as the place is very comforting, and I love the different types of massage that they offer."
— Rasha A., South Bay, CA
"The Now has always been a 5-star experience. The staff are so friendly and everyone, from the moment you walk in the door to the moment you leave, is focused on your comfort and well-being. Massage therapists Chrissy, Jocelyn, and Olivia have been phenomenal — helping with stress and migraines while creating a safe, comfortable, and beautiful environment for healing. I enjoyed my monthly membership so much that I upgraded to the twice monthly!! Highly recommend booking The Healer with Herbal Heat Therapy!"
— Olivia R., South Bay, CA

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Restore your body. Reset your soul.

More massages, more savings. Become a Ritual Member NOW and commit to self-care. Memberships starting at $80.