The NOW Massage Franklin

Relax, Reset, Recharge

The NOW Massage Franklin

Enjoy Black Friday Savings NOW​

Receive $40 with every $150 gift card purchase NOW through 11.27

ENJOY BLACK FRIDAY SAVINGS NOW! Receive $40 with every $150 gift card purchase NOW through 11.27

MAKE  MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.
BOOK YOUR MASSAGE Disconnect from the outside world and reconnect within through the healing benefits of massage!

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.


Music City, get ready to unwind as we bring The NOW’s next level massages, best-selling products and high vibration crystals to the capital of country music. Escape the city crowds and unwind with us in a scenic self-care oasis.

Located on 1st Avenue nestled inside Historic Downtown Franklin surrounded by shopping, lush outdoor patios, and steps away from the Harpeth River.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

125 First Avenue North
Franklin, TN 37064

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Mon – Sat: 9:00am – 7:00pm Sun : 9:00am – 06:00pm


The NOW Massage Franklin will offer a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW’s menu includes three Swedish inspired services: THE NOW, our signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.

A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Gliding Cupping, Hemp Calm Balm and Fresh Eyes can be added to each service.

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What Fans are Saying

"One of the absolute best massages I've ever had and I've had many. The atmosphere and ocean waves were very relaxing. I love the requirement for silence as I don't like talking during a massage anyway. Fabulous and I will be back!"
— Marva S., Franklin, TN
"Wonderful relaxing ambiance and great massages. My wife absolutely loves this place, and has had several great massages from several different massage therapists. She swears this place was designed with her in mind, with a bright and clean look and feel."
— Tim G., Franklin, TN
"Smells amazing when you walk through the door. The man at the front desk was nice and soothing.;) The prices are posted when behind the desk when you first walk in. When you are ready for your appointment they walk you in a room talk to you some about your expectations and concerns. Next you go into a dim room with a rushing sound of waves, it was immediately disarming. Every room has these very long heavy curtains with thick rope you use on a boat/ship. It's a a real Williamson county vacation vibe guys. Must try out! Nothing less than a 80 minute massage is the way to go."
— Rebecca L., Franklin, TN
"I recently had my first massage in months at The NOW and absolutely loved it. Everyone who works there is so kind and friendly, the space is gorgeous, and my massage therapist did a fabulous job. I loved the entire experience and would highly recommend booking a massage here!"
— Maddie Michelek, Franklin, TN
"I have been to The NOW several times and each time is better than before! The atmosphere is more relaxing than anywhere else I have had a massage. Cannot say enough good things about the Calm Balm. It is my favorite enhancement and I even purchased some to take home!"
— Ben Ramon, Franklin, TN
"I just got home from an 80 minute massage with Brooks and it was amazing! I was treated with the utmost respect and kindness the second I walked in the door. The space itself is beautiful and extremely relaxing. I left The NOW feeling rejuvenated and overly satisfied. I will definitely be back!"
— Leehey R, Franklin, TN

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More massages, more savings. Become a Ritual Member NOW and commit to self-care. Memberships starting at $85.